Take-Two's CEO Draws a Line: November 19 Is Final

After two schedule changes, Take-Two's leadership is trying to close the door on speculation about a third. Speaking with Bloomberg, CEO Strauss Zelnick reaffirmed that Grand Theft Auto VI will launch November 19, 2026, and said the company is not planning any further postponement. He connected that confidence to Take-Two's own financial projections, telling investors the business is modeling roughly $8.2 billion in revenue for the fiscal year built around this fall's release — a figure that only holds if the date sticks. Zelnick also gave fans a rough sense of when the marketing machine would properly start moving, saying Rockstar wouldn't begin its promotional push until summer 2026, landing somewhere around late June or early July. That timeline lined up with what actually happened: Rockstar stayed quiet through the spring before ramping up again as summer arrived, exactly the cadence Zelnick had previewed months earlier.