GTA 6 Will Cost $80 — And Take-Two Says That's a Bargain

Grand Theft Auto VI arrives at a price point above most of its console peers, and Take-Two has been unusually direct about defending the number rather than letting it sit quietly. Strauss Zelnick confirmed a standard edition priced at $80 alongside a $100 premium edition carrying additional content, both landing on PS5 and Xbox as digital-first releases at launch. Asked to square that price against Take-Two's own $70 NBA 2K27, Zelnick argued the company isn't chasing the maximum price the market would bear, framing the philosophy as delivering more value than what's charged rather than extracting every possible dollar. He went further in follow-up comments, saying that given the hype surrounding the title, Take-Two could have justified an even higher price, but chose restraint instead — calling the eventual experience an incredible bargain relative to what players will get. Whether that framing holds up once the game is actually in players' hands remains an open question, but it does confirm the concrete numbers fans have been asking about for months: no surprise $90 tier, no confirmed physical premium collector's box pricing beyond the digital editions Take-Two has detailed so far.